Time to fall in love with your product!
After you have described how to approach and solve the customer problem in the Navigator field “Solution”, it is now time for prototyping. In the first field you describe which product or service you offer your customers.
How do you solve the problem?
After you determined a problem which is worth solving, you now have to find a way to solve that problem. Think about solutions in general, not specific products.
Outfittery and the jobs they get done
After having determined your customer and the problem you want to solve, you have to think about what jobs do your customers actually want to get done. Ask yourself the question: what are the tasks, the jobs that your target customer needs to do or wants to do to solve his problem?