Know your customer like a private investigator
What is your customer and user segment that unlocks the most potential for your business? Who is your primary customer? What do they like and value? Be as specific as possible to create a profile of your ideal customer.
Start with a great problem
Find a great problem worth solving and define its characteristics! Always remember: If there is no problem there is no business opportunity. Be critical about whether you address a marginal problem or a life-changing issue.
What motivates you to go on this website or take the Navigator book into your own hands and initiate an innovation project in your company or start your own startup?