After having determined your customer and the problem you want to solve, you have to think about what jobs do your customers actually want to get done. Ask yourself the question: what are the tasks, the jobs that your target customer needs to do or wants to do to solve his problem?
Vorbilder wie Mark Zuckerberg oder Elon Musk können motivieren, schrecken manche aber auch ab. Entrepreneurship-Professor Dietmar Grichnik erklärt im Interview, wie man die Angst vor dem Gründen verliert.
After you determined a problem which is worth solving, you now have to find a way to solve that problem. Think about solutions in general, not specific products.