Generate value for your customer
Why should anybody buy your product? Because it creates added value! In these examples, we speak of value propositions. The value propositions are the answer to the previously identified pain points of your target group.
Time to fall in love with your product!
After you have described how to approach and solve the customer problem in the Navigator field “Solution”, it is now time for prototyping. In the first field you describe which product or service you offer your customers.
How do you solve the problem?
After you determined a problem which is worth solving, you now have to find a way to solve that problem. Think about solutions in general, not specific products.